About us
LP produces unparalleled editorial results (consumer and trade publications in print and online, broadcast, and social influener collaborations) for its clients and exemplary media events. Outsourcing PR efforts to LP has enabled its clients to receive many millions of dollars worth of publicity recognition that ultimately enhances brand awareness and product interest which enhances sales. Having a specialist with strong industry relationships and know-how makes a big difference along with the enthusiasm, focus and personal service that only a small firm can provide.
LP has an unmatched social media review success rate, receiving up to a 99% return in reviews and posts for sampling/pitch campaigns. LP works regularly with approximately 1000+ company-vetted bloggers, influencers, and online-journalists, in addition to several hundred editors and producers from other media. LP's proprietary blogger and influencer network has a high aesthetic with engaging and relevant content. Each is highly professional, well followed, has impressive stats and does not require a fee.
WHY PUBLICITY AND INFLUENCER MARKETING?
Bill Gates said: "If I were down to my last dollar, I would spend it on PR." Editorial content is trusted by consumers where advertisements are often ignored. Publicity, influencer marketing and social media are well positioned to drive consumers and businesses to a company website, increasing awareness and potentially converting into sales. When done properly this becomes a potent, ongoing sales and marketing tool.
A percise influencer and media campaign is a very appealing and cost effective program focusing on strong media posts and placements. With our established relationships these results surpass all others with endorsements and editorials that last indefinitely.
WHY LIPTON PUBLICITY INC?
Lipton Publicity Inc., established in 1998, specializes in lifestyle categories and can help cost-effectively manage today's new world of marketing with unequalled results.
LP has a long history and proficiency with regard to traditional media as well as a keen understanding of the new media opportunities. Shelley Lipton, the company's founder, along with her savvy associates, use their incomparable media connections and profound market knowledge to bring products to the public eye. Ms. Lipton, with a management, retail and wholesale background, understands all aspects of a client's business, which is unique and advantageous. With decades of expertise in the fashion, accessories, beauty/wellness, active/fitness industries and more recently, transportation, metals and supply chain, there is no one and no company more qualified to efficiently and effectively market a brand via meaningful media.
